Needs From: United Way of Cayuga County, Inc.

The Auburn Industrial Development Authority (AIDA) is re-establishing its Marketing Committee to help advance our organization’s communication with businesses, developers, and the community more broadly.

Our 2026 Workplan includes a handful of key activities and initiatives focused on crafting consistent messaging, information sharing, and public relations, although there could be some additional marketing related activities that arise throughout the year. Activities could include drafting press releases, letters, or other communications; planning events; creating marketing materials; engaging with community groups; etc.

We ultimately aim to have a committee of 5 to 7 people who are invested in Auburn’s growth and success, including those who live, work, own a business, and/or own property in the City.  Ideally, members of the committee would have some relevant experience in marketing, public relations, content creation, and/or a relevant skill set. That said, we also encourage emerging creatives and leaders looking to hone their skills in a real-world context to reach out!

It is anticipated that the Marketing Committee will meet 3 to 5 times from May to December, 2026 and 4-6 times annually thereafter. Each meeting would be an hour in length. There is also likely to be some light work and correspondence between meetings to help advance initiatives.

If you are interested in joining the AIDA Marketing Committee, please fill out the expression of interest form by April 30, 2026 to tell us a bit about you: https://tinyurl.com/aidamarketing. If you have any questions regarding the committee or the form, please email auburnida@gmail.com.